In Florida, Big Tobacco spends more than $700 million in marketing.
Why so much? They see it as an investment to help replace the people
that die from smoking... 1,200 people a day.
And guess who they're trying to replace them with?
Teens. Or as one tobacco executive calls them,
started in their teens.
And they're good at getting them.
Most of them believing they
would never become addicted.
the truth about tobacco.