A mandate of the constitutional amendment is that the TFF program follows the Centers for Disease Control and Prevention (CDC) Best Practices for Comprehensive Tobacco Control Programs. This guide helps states plan and establish evidence-based comprehensive, sustained, and accountable tobacco control programs that prevent and reduce tobacco use. Following these principles, TFF reaches millions of Floridians through hard-hitting media campaigns, public relations, social media, evidence-based tobacco cessation services, grassroots initiatives, county-level grants that advance tobacco-free policies, a youth-led movement called Students Working Against Tobacco (SWAT), a youth prevention campaign, THE FACTS NOW, school-based interventions, and surveillance and evaluation to ensure effectiveness.
Comprehensive tobacco control programs like TFF work. The program has resulted in a significant decrease in smoking rates among both adults and teens in the state, leading to billions of dollars and countless lives saved.
Florida’s leading cause of preventable disease and death is smoking. 5 Changing behaviors related to tobacco is critical in Florida, where about 2.7 million adults still smoke. 6 If current smoking rates continue, 270,000 Florida children alive today who are younger than 18 years of age will die prematurely as a result of smoking. 7
Since TFF’s hard-hitting advertising launched, quit attempts across the state have increased and the campaign has been linked to reducing relapses among those who quit. Exposure to the program’s messaging has also caused positive shifts in smokers’ attitudes towards quitting. 8
You can double your chances of quitting tobacco with the help of Tobacco Free Florida’s free tools and services. To learn more, click here.
4 Mann, Nathan M, Nonnemaker, James M., Thompson, Jesse. “Smoking-Attributable Health Care Costs in Florida and Potential Health Care Cost Savings Associated with Reductions in Adult Smoking Prevalence.” 2016.
5 U.S. Department of Health and Human Services. The Health Consequences of Smoking —50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.
6 16,787,520 adults ages 18+ in Florida (2017 Census). 16.1% of 16,787,520 equals 2,702,791 Florida adults. Source: https://www.census.gov/quickfacts/fl
7 Penn State. “Potential Costs and benefits of Smoking Cessation for Florida..” 30 April 2010. Web. http://www.lung.org/stop-smoking/tobacco-control-advocacy/reports-resources/cessation-economic-benefits/reports/FL.pdf
8 Centers for Disease Control and Prevention. Best Practices for Comprehensive Tobacco Control Programs—2014. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.